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It is from this experience that I draw most of my philosophy regarding starting and marketing small businesses. The application of technology to achieve a goal or set of goals is critical to success. But, choosing a technology and directing that technology in an unpredictable environment requires research and also the ability to adapt to changes in technology and in the market itself. For example, what is facebook? Is it the fastest growing company in history? Is it a platform on which you can apply thousands of strategies to achieve your goals? Is it a big unknown? Is it a quickly changing marketing channel with thousands of possible strategies? Is it just a trend?
Organizations that pretend to know the answers to these questions will most likely fail! These questions of technological change are as unpredictable as the experiences that I had in surviving and marketing my businesses in Kobe, Japan. Businesses are not all the same and there is not one solution for every business. You can't take a business plan from one business or industry and simply transplant it to another anymore than you can transplant an unprepared person from one society to another. Preparation, research, a carefully crafted strategy and an ability to adapt and redirect as needed is our Philosophy!
~ David Norton